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Final Tally Of Olympic Viewership
Overall, Olympic viewership was up 12 percent over the 2008 Summer Games in Beijing, making it the most watched event in US television history. Here in the US, prime time viewing was about 32 million...
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The Four Million Dollar Ad
“Those ads unquestionably worked. They ran the first one in 2004, with no idea if it’d be brilliant or a colossal waste of money. But the company was paying for it out of cash flow, not venture...
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